The Connecticut Technical Education and Career System (CTECS) selected us to develop and implement recruitment and branding campaigns for its 20 technical high schools across the state. The bilingual advertising campaigns were specifically targeted to reach families with middle school-age children residing in specific zip codes identified for each CTECS school, and included digital, social media, email, radio, billboards, posters, and a custom-built recruitment website. As a result of the campaigns, CTECS saw increased interest and applications from prospective students, particularly at prioritized low-enrollment schools. We also produced a three-year Strategic Operating Plan brochure for the CTECS system to increase its profile among educators, legislators, manufacturers and business operators statewide.